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The Chasm Group LLC Names INSTEP, Inc. as Affiliate

Alliance Delivers Fundamental Silicon Valley Market Strategies to East Coast Technology Firms

San Mateo, CA, October 23, 2000 - The Chasm Group LLC, a leading, Silicon Valley-based high-tech market strategy consulting firm, today announced that INSTEP, Inc., a high-tech market and product strategy advisory firm primarily serving the eastern United States, has been named a Chasm Group affiliate. The alliance combines INSTEP's existing product planning, process and market mapping methods and tools with The Chasm Group's Technology Adoption Life Cycle and Market Strategy methodology and practices.

Since its inception in 1992, The Chasm Group LLC has helped technology companies develop and implement corporate and market development strategies that create or sustain market leadership positions. The Chasm Group's methods are based in part on the ideas detailed in the best-selling books, Crossing the Chasm (1991, HarperBusiness); Inside the Tornado (1995, HarperBusiness); The Gorilla Game (1998, HarperBusiness) and Living on the Fault Line (2000, HarperBusiness), authored by Chasm Group's chairman, Geoffrey Moore.

"We are extremely pleased to be working with Geoff Moore and The Chasm Group," said Brian Nejmeh, President of INSTEP. "INSTEP and many of the technology companies on the East Coast have been greatly influenced by the methods and principles embodied in Geoffrey Moore's books for some time. Our alliance allows INSTEP to offer the best combination of proven market and product strategy services to technology companies on a local level."

"INSTEP's impressive client experience and focus fits well with those of The Chasm Group, making this a natural partnership that extends and strengthens our ability to serve our clients in the East," notes Geoffrey Moore.

Since its inception in 1989, INSTEP has been an entrepreneurial advisory firm focused on the needs of technology companies. INSTEP has partnered with senior executives from many companies to provide market and product strategic guidance, management advisory and operational services. INSTEP focuses on advising companies in creating strong positions in targeted growth markets to change the competitive landscape through defining and bringing to market compelling whole products based on sound architectures, breakthrough technologies and strong partnerships. INSTEP has offices in Reston, VA and suburban Philadelphia, PA. For further information see www.instep.com.

About The Chasm Group
The Chasm Group LLC was founded in 1992 to help technology companies develop and implement strategies that create or sustain market leadership positions. The company provides consulting and advisory services ranging from corporate and market strategy development, to organizational change management and executive education. Clients include Hewlett Packard, Adobe, Applied Biosystems, AT&T, Cisco, IBM, Oracle, Microsoft, Sun Microsystems, and over 100 startup, growing and medium-sized companies.

Brian Nejmeh (nejmeh@instep.com) at INSTEP (717) 898-1567 and Neil Torres (ntorres@horngroup.com) at The Horn Group (415) 905-4000.

Copyright 2000 INSTEP. All rights reserved.