How a Powerful Strategic Narrative Can Help Retire and Prevent Strategy Debt for SaaS Companies
By Brian Nejmeh & Jon Sappey In today’s software development [...]
Category Tension and Resolution: Market and Employee Viewpoints
This is the fourth in a series of posts about [...]
Categories Are Elastic – Don’t Expect (or Want) Them to Sit Still
This is my third post on the strategic potential of [...]
Category and Competitive Differentiation
This is the second in a series of blogs about [...]
Category: The Most Under-Utilized Source of Value and Market Momentum
Part 1: The Physics of Category Remember the first time [...]
How Mature Is Your Strategy? Substance and Ubiquity
Many of the companies we work with are led by [...]
The Essential Strategic Narrative
Author’s Note: I’ve had the privilege of working with Brian [...]