Categories Are Elastic – Don’t Expect (or Want) Them to Sit Still
This is my third post on the strategic potential of [...]
SaaS as a Technology Adoption Life Cycle (TALC) Accelerator
Some have argued that the TALC is outdated and needs [...]
Category and Competitive Differentiation
This is the second in a series of blogs about [...]
A Minimal Viable Equation (MVE) for SaaS Product Success
You cannot have sustainable long-term product success with just customer [...]
Category: The Most Under-Utilized Source of Value and Market Momentum
Part 1: The Physics of Category Remember the first time [...]
How Mature Is Your Strategy? Substance and Ubiquity
Many of the companies we work with are led by [...]